Facebook: The Power of “Like” Marketing

A great feature of Facebook is that the messages you send have the potential to spread not just to fans but to friends of fans—known as the “multiplier effect.” Not only does this “multiplier effect” have the ability to spread marketing impressions, it also acts as a validation from a friend. Let’s take a look at a few Facebook fan pages and see how the multiplier effect might impact your marketing strategy. Data courtesy of businessinsider.com, and comscore.com.

 

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Can you believe that the first published website is already 20 years old? Web design has come a long way since the first website was published by Tim Berners-Lee in 1991. This infographic is a peek at the evolutionary tale of web design, which is ironically still in its infant stages. Enjoy the infographic below and let your imagination wander. You might find yourself asking, “Where will web design be in the next 20 years?” 

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Social Media Marketing for Startups [Infographic]

There is still a lot of buzz around using social media to get word out about your startup. And there continues to be some very entertaining and original ideas in using it. This infographic below shows how you – as a startup – can leverage social media marketing as a tool to grow your business and why you may want to invest in some social media training to get up to speed.

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The Startup Ecosystem: Predator vs. Prey

The Startup Ecosystem: Predator vs. Prey is a fun but informative infographic from udemy.  It looks at the different roles related to tech startup companies in an amusing way by personifying them as fish in the sea.

The startup waters are murky and full of hidden dangers. Below the surface, the ecosystem rests in a delicate balance between predators and prey.
To help you navigate these stormy seas, we’ve created the infographic below. Read on to find out where you stand in the startup food chain.

This one is light on data, but does convey valuable information to the reader.  The visual scale of Ubiquitous to Endangered is easy to understand, and the color coding is consistent throughout the design.

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Airbnb's Global Growth

Airbnb has released a fantastic infographic, Airbnb’s Global Growth, sharing their own stats about their phenominal growth from August 2008 to February 2012.

Airbnb started in Brian and Joe’s San Francisco apartment. Today, more than five million nights have been booked on Airbnb. And although Airbnb’s roots are in the USA, more than 75% of all reservations last year were international - where either the traveler or host (or both!) was outside the United States. Check out our infographic celebrating the international growth that you’ve powered.

I think an infographic is a great way for a company to share it’s story with it’s executives, it’s shareholders, the press and the public in general.  Infographics are visual storytelling, and every company has a story to tell.

The design is beautiful!  They’ve included a wide variety of data visualization types: area chart, doughnut chart, maps, bars and illustrations.  The one complaint I have is that too many of the stats are just shown in large text.  Large fonts don’t make good data visualizations.

They made an interesting choice and included the URL for a separate page on their website about the Airbnb service, instead of linking back to the original infographic.  I know they want to promote their service, but I think this is a mistake, because a reader has to search through their blog posts to find the infographic.  A couple things missing from the bottom: a copyright statement and credit to the designer.

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The Learning Power of LEGO

The Learning Power of LEGO infographic from onlinecollege.org brings to light the uses of LEGOs in education as well as a brief history of Lego Bricks.

Lego is a range of construction toys first created by Ole Kirk Christiansen in the 1940s in Denmark. Beginning as a set of stackable, interlocking blocks, Lego has evolved into the company’s global flagship product of colorful plastic pieces that can be assembled and re-assembled in infinite ways. The blocks are so popular with children that LEGO has designed educational products and curricula, and teachers are using them in their classrooms.

This is a bright and colorful design, just like LEGOs themselves. Easy to follow the information down the page, but uses too much text in my opinion.The second section, Statistics, should have used some data visualizations to show the numbers visually. I think they missed an opportunity here to use Legos themselves to visualize the numbers. Hidden in here is the idea that LEGO should be considered the World’s Largest Producer of Tires (which I find astonishing), and a quick visual looking at the world's tire companies would have been great!
The bottom does a good job listing the data sources and the producing company logo, but is missing a URL to the original infographic posting and some type of copyright statement.

Via: Online College Advice

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10 Irish Inventions That Changed The World (Infographic)

With St. Patrick’s Day coming up this weekend, I thought i would share the 10 Irish Inventions that Changed the World infographic from GoIreland.com explores 10 of the greatest Irish inventions ever.

Ireland: The land of saints and scholars, right? Well, sort-of. Whatever about saints, this little island has certainly produced its fair share of clever clogs. For a country that makes no secret of some pretty audacious claims to fame (we even tried to claim that Barack Obama guy as one of our own!!), we have been remarkably quiet about some outstanding Irish inventions.
Modern chemistry? Tick. Color photography? Tick. Both Irish inventions, and, as you can see from the infographic, there are many more. And when it comes to refreshing beverages, it’s not just Guinness that should come to mind. Raise a toast to soda water and chocolate milk, both Irish inventions to rival the black stuff.

Certainly more narrative than data visualizations, but they picked some fun and interesting inventions to include.  There doesn’t seem to be any rhyme or reason to the sequence of events; they’re certainly not in chronological order.  I did notice that in the Atomic Bomb section, the visualization for 600,000 Volts actually shows 800,000 Volts.

Three things are missing from the bottom of the design: a copyright statement, the URL where readers can find the original infographic landing page and credit to the designer(s).

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