Twitter Statistics

Twitter just celebrated its fifth year as a technology this week. It began as a small project among a few coworkers at a podcasting company in San Francisco called Odeo. Thanks to Twitter, the world is closer and more “real-time” than ever. Here are some notable statistics regarding Twitter’s five year existence. 

Twitter statistics to tweet:

• 3 years, 2 months and 1 day. The time it took from the first Tweet to the billionth Tweet. »tweet«
• 1 week. The time it now takes for users to send a billion Tweets. »tweet«
• 50 million. The average number of Tweets people sent per day, one year ago. »tweet«
• 140 million. The average number of Tweets people sent per day, in the last month. »tweet«
• 177 million. Tweets sent on March 11, 2011. »tweet«
• 456. Tweets per second (TPS) when Michael Jackson died on June 25, 2009 (a record at that time). »tweet«
• 6,939. Current TPS record, set 4 seconds after midnight in Japan on New Year’s Day. »tweet«
• 572,000. Number of new Twitter accounts created on March 12, 2011. »tweet«
• 460,000. Average number of new Twitter accounts per day over the last month. »tweet«
• 182%. Increase in number of mobile Twitter users over the past year. »tweet«
• 8. 29. 130. 350. 400. Number of @Twitter employees in Jan 2008, Jan 2009, Jan 2010, Jan 2011 and Mar 2012. »tweet« 

 

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Who Likes What: Social Media By Demographic

Do you ever wonder what social networking sites you should be focusing your marketing efforts on?

This handy infographic breaks down the top social networking sites by gender, age, income, and education demographics. We also discuss the affinity score of certain keywords for a few social networking sites. The sites included in this graphic are Facebook, Twitter, MySpace, Digg, StumbleUpon and YouTube. Click on the graphic below for an enlarged view.

Key Points:

• MySpace has the greatest gender divide, with a 64% female and 36% male membership.
• Twitter has the largest division of wealthy users with 27% earning $75,000/year or more.
• Facebook has the largest division of older users with 37% being 45 years or older.
• Digg has the largest division of users with a graduate degree at 9%.
• Stumbleupon is very popular among graphic designers. You’re 14.2 times more likely to reach a graphic designer through Stumbleupon than if you were to cast your marketing message broadly across the internet.

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