A great feature of Facebook is that the messages you send have the
potential to spread not just to fans but to friends of fans—known as the
“multiplier effect.” Not only does this “multiplier effect” have the
ability to spread marketing impressions, it also acts as a validation
from a friend. Let’s take a look at a few Facebook fan pages and see how
the multiplier effect might impact your marketing strategy. Data
courtesy of businessinsider.com, and comscore.com.
Join Now
