How Facebook Has Changed and Evolved Over The Years | Infographic

Facebook is no where near the same as it was when it was first launched, and that’s a good thing. Any business needs to stay with the current trends or be a trend setter, which is what Facebook is doing. Many hate on the changes Facebook makes but after a week or two, they forget and don’t look back. Only then do they realise how much better the changes are.

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Who Likes What: Social Media By Demographic

Do you ever wonder what social networking sites you should be focusing your marketing efforts on?

This handy infographic breaks down the top social networking sites by gender, age, income, and education demographics. We also discuss the affinity score of certain keywords for a few social networking sites. The sites included in this graphic are Facebook, Twitter, MySpace, Digg, StumbleUpon and YouTube. Click on the graphic below for an enlarged view.

Key Points:

• MySpace has the greatest gender divide, with a 64% female and 36% male membership.
• Twitter has the largest division of wealthy users with 27% earning $75,000/year or more.
• Facebook has the largest division of older users with 37% being 45 years or older.
• Digg has the largest division of users with a graduate degree at 9%.
• Stumbleupon is very popular among graphic designers. You’re 14.2 times more likely to reach a graphic designer through Stumbleupon than if you were to cast your marketing message broadly across the internet.

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Facebook: The Power of “Like” Marketing

A great feature of Facebook is that the messages you send have the potential to spread not just to fans but to friends of fans—known as the “multiplier effect.” Not only does this “multiplier effect” have the ability to spread marketing impressions, it also acts as a validation from a friend. Let’s take a look at a few Facebook fan pages and see how the multiplier effect might impact your marketing strategy. Data courtesy of businessinsider.com, and comscore.com.

 

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